Resonating Through Logic and Emotion
“Marketing should resonate with buyers on both a rational and emotional level. Data informs decisions, but people aren’t robots and choices are rarely made on logic alone. Powerful marketing leads with emotion and reinforces with logic, using stories to make messages stick. Even in B2B, storytelling transforms facts into meaning, helping customers to see themselves in your solutions and imagine what’s possible with you by their side.”
- Lisa Cawley Ruiz (LinkedIn)
