Wanna go viral? Our take on why videos blow-up!

For this week in AISAM, we chose to share insights on why we believe videos go viral and to put a spin on it, we’ll explain how marketers can leverage the lessons from viral content. I’ll highlight two key reasons videos go viral. As we’ve discussed before, emotions and emotional branding are powerful ingredients for connection. While many factors contribute to virality, I believe videos spread because they make people feel something whether it’s awe, laughter, sadness, anger, or even disagreement. Emotions move people, and algorithms amplify what people amplify.

Alongside emotion, there’s relatability. This often beats perfection. When people see themselves in your content or feel a sense of authenticity, they’re more likely to share it. People crave realness over polish. Marketers can use these principles by focusing less on chasing what’s trending this week, and more on creating content that resonates with people’s emotions and sense of authenticity. Instead of aiming for perfectly polished ads, create genuine, shareable moments. Virality isn’t luck, it’s the art and science of people sharing what reflects who they are.

Always remember: focus on connection, not perfection—and start building your viral moments with us.