It’s not just about data, it’s for the people…

As an indie brand, AISAM’s marketing isn’t just about data points. Here, we believe it’s about people, their lives, their stories, and their lifestyles.

As Keller reminds us, personal factors drive consumer behavior. As marketers, we can’t just focus on products; we need to understand the people behind the purchase and tailor our strategies to them. Take Apple vs. Samsung, for example. If you haven’t noticed the difference, you must be living under a rock.

Apple markets an aesthetic, sleek lifestyle that appeals to many personas, photographers, creators, companies, and businesses alike. Apple positions itself as the best fit for all of them. Samsung (or Android more broadly), on the other hand, emphasizes customization. In my view, their focus leans more on what the product can do, rather than how it integrates into the consumer’s life.

So, what does consumer behavior mean for AISAM’s people?

• For creators: We focus on strategies that help them stand out authentically and remain relatable.

• For brands: We design campaigns that reach real people—not just algorithms.

• For everyone in between: We deliver affordable yet effective marketing that aligns with lifestyle, authenticity, and budget.

At AISAM, we connect with lifestyles. Ready to see how you and your brand can do the same?