Small Brand - Big Lesson

Watching a Coca-Cola commercial during the holidays gives all sorts of feelings. From being emotional, to missing home and everything in between. They have been known for many things, but their commercials are known would dare to say world-wide. They use the most innovative way to connect with their audiences. They focus on some of the marketing tactics that attract their audience best; from emotional branding, storytelling, visual consistency across their commercials and adding the music and jingles always ties it together. There are many elements to a successful and innovative communication, but if we want to connect with our audience, we first need to know what our audience is and then craft our communications to their interest.

They know their audience communications strive with the tactics mentioned above. Funny enough, they tie soda to their happiness and holidays! When people think about Coca-Cola even knowing it’s not the best option for your health, all the other feelings wander through your body until you cave into drinking it. In AISAM, we are very passionate about connecting with our audiences and making them feel like we are their home. AISAM was built on emotion, hard work and one person with a huge vision and dream. AISAM stands for Authenticity | Innovation | Strategy | Aspire | Marketing but the real inspiration is deeper, will share in future posts.