From Bubbles to Buzz: Coca-Cola’s Liquid and Linked Strategy Insights
We’ve all experienced the magic of Coca-Cola ads at least once in our lives. I’ve written about them before on AISAM’s blog, but I couldn’t resist bringing them back but this time, focusing on their “Bubbles to Buzz” better known as Liquid and Linked strategy.
When I first learned about it I was struck. Now, you probably haven’t heard about it, so let me break it down to you.
What Does “Liquid and Linked” Mean?
Liquid content is content created that is very compelling and emotionally relatable. This content flows naturally through platforms, conversations and culture.
Linked content is the act of making sure that even when that content spreads, it circles back to the brands core values, identities and or business goals.
Together, these elements create campaigns that are both memorable and meaningful and buzz-worthy.
In AISAM I have always focused on being able to help creators and brands grow digitally with simple, relatable, and creative content. Inspired by Coca-Cola, I plan to:
Keep creating authentic, emotionally relatable content (Liquid).
Make sure every piece of content we create, whether for us or our clients points back to the brand’s mission and identity (Linked).
That way, we’re not just chasing clicks or shares but we’re all building lasting connections that tie back to what we stand for.
Coca-Cola’s strategy is a great reminder that marketing isn’t just about what spreads... but about what sticks with purpose. The magic lies in balancing sharable storytelling with strategic alignments.
