Inspiration Lives in the Story

Read the full article featuring five expert perspectives on why storytelling still matters in the age of data and analytics.

Effective marketers use storytelling to give meaning to numbers, create connection, and inspire action.

Data can inform, but stories truly inspire. Storytelling allows people to see themselves in your message. It can tap into emotion, empathy, and shared human experience. While numbers can prove your point and track progress- stories build a connection, making your brand or mission memorable and relatable. Trust and loyalty grow when your audience feels understood, not just informed. A good story turns statistics into something personal — and that’s what keeps people coming back.

- Keita Brock (LinkedIn)