Context Turns Data Into Action

Read the full article featuring five expert perspectives on why storytelling still matters in the age of data and analytics. 

Effective marketers use storytelling to give meaning to numbers, create connection, and inspire action.

In the age of big data, storytelling is arguably more important than ever. Numbers need to be contextualized so that people understand what they mean — and what action should be taken as a result. For students, knowing how to craft a compelling narrative based on data is one of the more valuable skills they can bring into the workplace.

- Linnéa Chapman (LinkedIn)